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Testimonials

Donald's presentation was delightfully entertaining, engaging, and motivating. . . the evening was filled with laughter and enjoyment. As a direct result of a very satisfied audience, four members of the audience stepped up to volunteer their time and skills to the Dallas Section ASQ. Thank you, Donald!

Kiami Rogers, Chair, American Society for Quality Dallas Section 1402

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WHAT OUTCOMES DO YOU SEEK?

Marketing Strategy

Our Basic Marketing Strategy is based on Positioning—how you differentiate your product or service in the mind of your buyers, customers or clients. What makes you unique? Why do people do business with you? How do you stand out from the rest of the pack?

We work to help you decide the best possible position by doing market research and market evaluation of your current products and services.

Benefits of Market Positioning

  • Develops the focus for an effective marketing strategy
  • Creates the opportunity for greater market share
  • Increases visibility of organization in the mind of the public
  • Connects the Core Competencies of Your Organization with a marketing strategy

Extensive research has shown that all customers want some of the same things:

  • Continuous defect-free and reliable products or services
  • A fair price and options on pricing
  • Timely delivery of products and services
  • Personalized customer service focused on caring and listening
  • Exceptional problem-free resolution

Our Comprehensive Marketing Strategy is based on meeting all of the customer's requirements. We help you ask and answer the following questions:

  • Who are my customers?
  • What is the best way to segment my customers?
  • What are my customer’s requirements and desires?
  • How can I meet and exceed my customer’s requirements?
  • What is the optimum price for my products and services?

Comprehensive Market Strategy Approach

  • Analyze the specific market for your products or services
  • Analyze the products and services that you offer
  • Analyze the pricing of products and services to determine the optimum price
  • Review the Core Competencies for your business
  • Identify the best differentiating position for your business
  • Create a market strategy that takes advantage of your differentiating position
  • Develop a customer relationship management program to meet and exceed your customer’s requirements

Would you like to create a market position or marketing strategy? Let’s Talk